Curious Thing needed a redesign to the website to appeal more to our new target audiences. The goal was to make our website more interactive, develop illustrations and scalable webpage templates for marketing team and add more visuals that showcase our capabilities.
The main challenge of this project was to create a very clean and simple UI template for the the marketing team so they can re-use and edit using their CRM system.
Also adding audio across high touch point pages with illustrations to showcase different voices of our AI agents.
According to research +65% of the website traffic is made with mobile devices. So I need to make sure the mobile experience is good. Also the design are easily scalable so the marketing team can reuse the layout and change contents in the future.
After the research and the MVP in mind, I used my design system to quickly mock up some wireframes to gather feedback from customer success, engineering and the product owner on the overall layout and structure of the individual profile page.
